Media Coverage

  • Date
    Title
  • 06 April 2018
    Daily Mail - Market Report

    SMALL CAP MOVERS: Pebble Beach Systems soars as new lending terms provides broadcast software firm with more headroom

    Elsewhere Appscatter PLC (LON:APPS) fell almost 15 per cent to 75p after it launched a fund-raising on Friday to pay for the acquisition of German firm Priori Data for £13.5 million.

    The tech group said it would raise £15 million through a placing at 70p a share to help pay for Priori, with £9.45 million of the consideration in cash and £4.05 million in stock.

    Berlin-based Priori runs an app data intelligence operation and combined with appscatter’s existing service will enable the performance of millions of apps and billions of devices to be analysed, said Appscatter’s chief executive, Philip Marcella

  • 06 April 2018
    Business Quarter

    appScatter to acquire Priori in £13.5m deal

    appScatter, a B2B platform which helps businesses distribute and manage their apps across a range of platforms, has agreed to acquire Priori.

    Of the £13.5m, appScatter will pay £9.5m up front in cash and will raise a further £4.05m through the placing of extra shares in the business.

    The acquisition will create a source of app data intelligence drawing on 299 billion downloads across five million apps in 55 categories as well as six billion devices across 252 territories. It will also complement appScatter's existing offering by placing Priori's app data intelligence capability alongside its app management platform encompassing distribution, analytics, intelligence and its marketplace.

    Philip Marcella, chief executive officer of appScatter, said: “We believe that this is exciting news for the customers of both companies. 

    'Priori publishers and clients will, on completion of the acquisition, benefit from wider distribution of their mobile apps across 75 app stores and appScatter clients will benefit from new services including keyword (ASO), app and market intelligence.

    The acquisition would mark a major step forward in our quest to become the go-to source of information in the app ecosystem, in particular given the scarcity of companies with the quantity of data held by Priori.'

  • 06 April 2018
    Investor’s Chronicle

    News & Tips: Ideagen, Fidessa, easyJet & more

    Appscatter (APPS), a business-to-business platform allowing users to manage apps across multiple app stores, has announced its proposed acquisition of Priori, a provider of mobile app intelligence, for £13.5m. Management believes this will complete appScatter’s current offering, combining app distribution, analytics and intelligence. To fund this purchase, it plans to raise £15m via a potential share placing at 70p. Appscatter also noted trading for the year to December 2017 was in line with market expectations, with revenues of around £1.9m and a pre-tax loss of around £6.5m. The company floated on Aim last September. Shares were down 8 per cent in morning trading.

  • 06 April 2018
    TechMarketView

    appScatter in app data intelligence move with Priori Data

    By Anglea Eager

    Early stage appScatter, the B2B company that provides a SaaS platform to distribute and manage mobile apps across various app stores and who listed on AIM in September 2017, is already working on its expansion strategy with the planned acquisition of Priori Data. It is putting up £13.5m for the company, of which £9.45m will be cash and the rest in shares. As appScatter has only recently started generating revenue – maiden results showed £0.9m in the six months to June 2017 – it is raising funds to enable the purchase. 

    appScatter is an intriguing company because while organisations and developers can use its platform to distribute and manage their apps, they can also gain insight into the app market through metrics such as app downloads and revenue, for both their own apps and those of other providers. Priori Data take this to a new level by bringing app data intelligence to appScatter and it has some impressive stats – insight drawn from 299bn downloads across 5m apps in 55 categories, and 6bn devices across 252 territories.

    The acquisition, which is expected to complete in May, is very much a data driven and intelligence play and in line with the market mood to extract value from data. The problem many suppliers and enterprises have is accessing fresh, relevant data in sufficient quantities for meaningful analysis. With Priori Data, appScatter is addressing this issue in the mobile app area. We can see the data and app intelligence capability becoming the major value proposition as the company develops.

  • 06 April 2018
    City AM

    appScatter set to acquire SaaS platform Priori in £13.5m deal

    By Josh Mines  

    appScatter CEO Philip Marcella said the acquisition was 'exciting news' for the company

    B2B app distribution and management company appScatter has today said it has entered a conditional sale and purchase agreement for the acquisition of Priori.

    The firm is looking to acquire 100 per cent of the Software as a Service (SaaS) platform for £13.5m, split into £9.45m in cash and £4.05m worth of shares at a price of 70p per ordinary share.

    appScatter floated on the London Stock Exchange in September last year for £41m, and will now look to expand its business through its acquisition of Priori.

    The company will now complete associated fundraising to raise cash for the acquisition and the extra working capital resources for the enlarged group.

    The long stop date for the acquisition and completion of the fundraising is 15 May 2018.

    Philip Marcella, chief executive officer of appScatter Group stated:

    We believe that this is exciting news for the customers of both companies. Priori publishers and clients will, on completion of the acquisition, benefit from wider distribution of their mobile apps across 75 app stores and appScatter clients will benefit from new services including keyword (ASO), app and market intelligence.

    The acquisition would mark a major step forward in our quest to become the go-to source of information in the app ecosystem, in particular given the scarcity of companies with the quantity of data held by Priori.