• Date
  • 4 November 2019
    Morning Star

    appScatter To Rename As Airnow, Return To AIM After Airpush Takeover

    (Alliance News) - Mobile applications distribution firm appScatter Group PLC said Monday it intends to return to the AIM market of the London Stock Exchange as Airnow PLC once it has completed its all-share reverse takeover of US peer Airpush Group Inc.

    In April, appScatter announced plans to buy privately owned Airpush through the issue of shares to Airpush shareholders at a price of 26.8 pence per share. appScatter did not specify the value of the acquisition deal, but on Monday said Airpush shareholders will hold a 75% stake in the enlarged company following completion. 

    Shares in appScatter were cancelled from the AIM market in late October as it worked to complete the Airpush deal. That done, appScatter said on Monday it plans to return to trading on AIM under the new name of Airnow PLC. 

    "The board is delighted to announce the acquisition of Airpush as it aims to provide an end-to-end [software-as-a-service] platform for the management and monetisation of mobile apps that meets the needs of app owners, developers and publishers," appScatter Chief Executive Officer Philip Marcella said. 

    "The merger will create a combined multi-service solution, with an effective and accelerated growth model, to penetrate a USD90 billion addressable mobile app market," Marcella added. "It is the intention of the board to relist Airnow PLC on AIM in the near future as the combined company demonstrates its considerable growth potential and delivers value for its shareholders."

  • 4 November 2019
    Proactive Investors

    appScatter to return to AIM under new name Airnow after merger

    appScatter Group PLC (LON:APPS) revealed that it plans to relist under the name 'Airnow PLC’ on London’s alternative investment market (AIM), once its takeover of US-based mobile advertising company Airpush is complete.

    Shares were cancelled from AIM in late October, following a six-month trading suspension while it worked to acquire the privately-owned Airpush through the issue of stock to Airpush shareholders at a price of 26.8p each.

    In a statement on Monday, appScatter said Airpush shareholders will hold 75% stake of the enlarged company, which is to be relisted as Airnow PLC in the “near future”. 

    Airpush is similar to appScatter in that it helps users to make money from software applications, with over 120,000 live apps using its software. 

    Chief Executive Philip Marcella said the merger will create a “global profitable end-to-end platform” to support mobile app developers and publishers throughout “the entire app lifecycle", from creation, distribution and management, to marketing, monetisation, and security.

    Marcella added that the takeover, which must first be approved at a general meeting of appScatter shareholders, will allow the enlarged group to “penetrate a US$90bn addressable mobile app market” and give it audience data on 3.4 billion mobile devices.

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    Daily Mail - Market Report

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    Elsewhere Appscatter PLC (LON:APPS) fell almost 15 per cent to 75p after it launched a fund-raising on Friday to pay for the acquisition of German firm Priori Data for £13.5 million.

    The tech group said it would raise £15 million through a placing at 70p a share to help pay for Priori, with £9.45 million of the consideration in cash and £4.05 million in stock.

    Berlin-based Priori runs an app data intelligence operation and combined with appscatter’s existing service will enable the performance of millions of apps and billions of devices to be analysed, said Appscatter’s chief executive, Philip Marcella

  • 06 April 2018
    Business Quarter

    appScatter to acquire Priori in £13.5m deal

    appScatter, a B2B platform which helps businesses distribute and manage their apps across a range of platforms, has agreed to acquire Priori.

    Of the £13.5m, appScatter will pay £9.5m up front in cash and will raise a further £4.05m through the placing of extra shares in the business.

    The acquisition will create a source of app data intelligence drawing on 299 billion downloads across five million apps in 55 categories as well as six billion devices across 252 territories. It will also complement appScatter's existing offering by placing Priori's app data intelligence capability alongside its app management platform encompassing distribution, analytics, intelligence and its marketplace.

    Philip Marcella, chief executive officer of appScatter, said: “We believe that this is exciting news for the customers of both companies. 

    'Priori publishers and clients will, on completion of the acquisition, benefit from wider distribution of their mobile apps across 75 app stores and appScatter clients will benefit from new services including keyword (ASO), app and market intelligence.

    The acquisition would mark a major step forward in our quest to become the go-to source of information in the app ecosystem, in particular given the scarcity of companies with the quantity of data held by Priori.'